9A Testing the Hypothesis Part 2

Men need the ability to see their reflection for shaving while in the shower 

Who? 

Based on the new interviews I have identified a group of men that may not fall into my target market. These men are those that either do not shave at the same time they shower or do not need to shave every week. Since the Defoginator 1000 caters to men that NEED to shave, and specifically if they are rushed for time. Someone that does not grow facial hair fast enough to need to shave daily probably does not need a separate mirror in the shower to shave. In addition, it has been brought to my attention that some women may want to use the device for shaving their legs, but do not represent a large enough consumer base to target. 

What?

I have found that, although most primary bathroom mirrors accumulate condensation when someone showers, there are too many current solutions. Instead, a mirror meant to be in the shower would meet the needs of the target market more fully, and users will be able to choose where they install the mirror. 

Why? 

It is true that the need for a clear mirror in the bathroom exists outside the boundaries of the target market, but since this need is met by other products a solution for a more specific need is required. Within the boundaries exists men who would like to be able to shower, shave, and brush their teeth in front of a single mirror to reduce time spent. Outside of the boundaries are people who are currently satisfied with the alternative solutions like leaving the room or using a towel to clean the mirror.